India’s most trusted telecom brand is to be launched soon ‘Rs.1 BSNL store’ across India in all telecom circles to compete with private telecom players. Leading mobile private telecom players are already implemented in selling online various BSNL VAS (Value Added Services) for quite a while at one stop and its usage increasing gradually. Most of the revenue is obtaining by the telecom players through this Value Added Services and publicity pushing on media sources to capture more market share in Indian mobile services.
Bharat Sanchar Nigam Limited(BSNL) is already providing other BSNL Services and selling products Mobile Topups, SIM cards, ITC cards, FLPP cards, Bill payments, BSNL Live, Online recharge through BSNL Portal, BSNL e-auction for vanity numbers. Whenever a customer purchases recharge Vouchers/Topup he/she likely to spend few bucks on purchasing VAS having balance/talk time at the point of time.

The competent authority of BSNL has decided to launch branded store named as ‘Re 1/- BSNL Store’ online for selling of VAS content through BSNL customer portal.

BSNL provides customer process services through Web Inteface
On the customer portal a button/link is provided ‘BUY VALUE ADDED SERVICES’ to attract customers (banner type). Whenever customer lands on page and clicks on that line/banner they will be redirected automatically to 1) BSNL LIVE STORE 2) Re.1/- BSNL Store.

Detailed information will be posted after launch of 'Re 1/- BSNL Store'. 
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